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How Shoezie Started

Posted by Kerry Matheson on

Let’s be honest, as women we all feel a little more fabulous when we slip on a pair of high heels. But wearing them all the time isn’t always practical, or comfortable.

Working a corporate office job, I noticed there was no fashionable and purpose built solution for carrying my high heels to the office.

After volunteering at Charity Dress for Success, I noticed that many of the clients who were being styled in donated clothing loved the look of high heels but didn’t choose them because they were catching public transport to a new workplace and didn’t want to get sore feet.

That was all the extra motivation I needed, to embark on my journey of bringing Shoezie to life.

I created the design of this unique tote bag and set about to get it produced in my favourite designs and patterns and the rest is as you say, history.

So whether you’re off to the gym, going to your corporate job or heading out to a swanky bar, with Shoezie I hope you can stand tall and be amazing.

Lots of love xx


Designer, Founder and Owner of Shoezie. 


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